Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams
Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
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Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
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Marketing Analytics : A Machine Learning Approach / A. Mansurali, P. Mary Jeyanthi
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...
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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby
Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...
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After having a wide look over similar and competitive universities it seems that there is a large number of students who ...
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Qualitative Marketing Research : Understanding Consumer Behaviour / Dominika Maison
A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
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The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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