Crisis Response in Higher Education : How the Pandemic Challenged University Operations and Organisation
This book explores the impact of Covid-19 on universities, and how students, staff, faculty and academic leaders have adapted ...
Lee mas
Entering Emerging Markets
The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around ...
Lee mas
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lee mas
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lee masGlobal Business Strategy : Multinational Corporations Venturing into Emerging Markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies ...
Lee mas
Indian Life and Health Insurance Industry
Due to its massive population, sound economic fundamentals, dynamic improvements in the insurance regulatory framework and ...
Lee mas
International Finance in Emerging Markets
The book "International Finance in Emerging Markets" reviews contemporary issues in international monetary and financial ...
Lee mas
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee mas
Sustainability Standards and Global Governance Experiences of Emerging Economies
This book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and ...
Lee mas
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee masTransition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future
Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
Lee mas
Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs
This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...
Lee mas
