Business Success in China
In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
Lee mas
Cross-Business Synergies
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...
Lee mas
Elements of Multinational Strategy
This textbook on international business integrates the academic study of international trade and foreign direct investment ...
Lee mas
Emissions Trading
Emissions trading challenges the management of companies in an entirely new manner: Not only does it, like other market-based ...
Lee mas
Intellectual Property Management
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
Lee mas
Management of Regulatory Influences on Corporate Strategy and Structure
In many industries, e.g. telecommunications, transportation, energy, chemicals, food and beverages, firm performance is heavily ...
Lee mas
Process-based Strategic Planning
A company's strategies define its future direction, specifying not only target market positions for many years to come, ...
Lee mas
Understanding Competitive Advantage
This book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...
Lee mas
