Electronic Books

Total Books: 1 - 3 /3
B2B Brand Management

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

Lee mas
Designing and Evaluating Value Added Services in Manufacturing E-Market Places

This book presents the results of a research developed under a two years program titled “ “Distributed process and production ...

Lee mas
Key Account Management in Business-to-Business Markets

In times of fierce competition in business-to-business markets strong and economically sound business relationships with ...

Lee mas
Total Books: 1 - 3 /3