A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee mas
Advances in Web Mining and Web Usage Analysis
The Webisaliveenvironmentthatmanagesanddrivesawidespectrumofapp- cations in which a user may interact with a company, a governmental ...
Lee mas
Amino Acids and the Asymmetry of Life : Caught in the Act of Formation
This book describes how the basic building blocks of life, the amino acids, formed. After a comprehensible introduction into ...
Lee mas
Applications of Simulation Methods in Environmental and Resource Economics
Simulation methods are revolutionizing the practice of applied economic analysis. This volume collects eighteen chapters ...
Lee mas
Applying Fuzzy Mathematics to Formal Models in Comparative Politics
This book explores the intersection of fuzzy mathematics and the spatial modeling of preferences in political science. This ...
Lee mas
Architectural Drawings as Investigating Devices : Architecture’s Changing Scope in the 20th Century / Marianna Charitonidou
Explores how the changing modes of representation in architecture and urbanism relate to the transformation of how the addressees ...
Lee mas
Big Data Recommender Systems ; Vol. 2: Application Paradigms
Combines experimental and theoretical research on big data recommender systems to help computer scientists develop new concepts ...
Lee mas
Breast Cancer Management and Molecular Medicine: Towards Tailored Approaches
This book provides an overview of the most recent techniques, agents and approaches for breast cancer that contribute to ...
Lee mas
Conjoint Measurement : Methods and Applications
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lee mas
Consumer Health Informatics
This comprehensive volume the inclusion of several case studies serves to examine pertinent topics, namely computer-based ...
Lee mas
Consumption Structure and Macroeconomics
This book offers a novel perspective that allows to incorporate changing consumption and production structure into models ...
Lee mas
Cooperative Information Agents XI
In today’s world of ubiquitously connected heterogeneous information systems and computing devices, the intelligent coordination ...
Lee mas
Cooperative Information Agents XI
In today’s world of ubiquitously connected heterogeneous information systems and computing devices, the intelligent coordination ...
Lee mas
Country-Compatible Incentive Design
Based on an empirical study among employees of a multinational corporation (MNC) in Germany and the USA, Marjaana Gunkel ...
Lee mas
Designing and Evaluating E-Management Decision Tools
The integration of analytic models into information systems provides the basis for developing intelligent decision support ...
Lee mas
Economics of Accounting
This book Performance Evaluation is divided into four parts. Volume I contains Parts A through D, and the concepts developed ...
Lee mas
Environmental Valuation with Discrete Choice Experiments Guidance on Design, Implementation and Data Analysis
This book offers up-to-date advice and practical guidance on how to undertake a discrete choice experiment as a tool for ...
Lee mas
Environmental Value Transfer: Issues and Methods
The transfer of environmental values in time and space has increased rapidly with the widespread use of cost benefit analysis ...
Lee mas
Environmental and Resource Valuation with Revealed Preferences
Environmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic ...
Lee mas
Evolution of Non-Expected Utility Preferences
The theory on the evolution of preferences deals with the endogenous formation of preference relations in strategic situations. ...
Lee mas
