Publication year: 2019
ISBN: 9781337554053
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A comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more.
Subject: Arts, Art publicitaire, Arts graphiques, Commercial art, Graphic arts, Graphic design (Typography)