Book Details

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Combines a comprehensive introduction to design concept, with a reflective examination upon the various ways it can be understood, harnessed, and implemented. Within interior architecture and design, the power of conceptual thinking to fuel creativity, innovation, and collaboration is evident in the use of design concept. Broadly accepted as an essential component in the design process, design concept is a notoriously elusive topic which has, until now, received little critical attention. This book offers a reevaluation of current academic ideas about design methodologies and the nature of inspiration, alongside brand-new data from an international research study to help clarify what creativity really means in the modern world.