Innovation Project Management : Methods, Case Studies, and Tools for Managing Innovation Projects / Harold Kerzner
Publication year: 2023
ISBN: 111993124X
Internet Resource: Please Login to download book
Specific ideas discussed in Innovation Project Management include: Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development Identifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreements Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases Measuring intangible assets, customer/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value
Subject: Business, Management, Project Management, Production Operations Management
