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In other words, this book is a call for a paradigm shift in the study of oral communication. It is a must read for people interested in language use, as well as for specialists in language studies. "The authors have identified crucial theoretical and methodological assumptions that have hampered scholarship on language use. Their critical assessment is grounded in nuanced theoretical analysis and rigorous empirical studies. As a result, they reveal the complexity, elegance, and moral aspects of day to day dialogical communication."