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Software product lines represent perhaps the most exciting paradigm shift in software development since the advent of high-level programming languages. Nowhere else in software engineering have we seen such breathtaking improvements in cost, quality, time to market, and developer productivity, often registering in the order-of-magnitude range. While the underlying concepts are straightforward enough – building a family of related products or systems by planned and careful reuse of a base of generalized software development assets – the devil can be in the details, as successful product line practice can involve organizational change, business process change, and technology change.