Electronic Books

Total Books: 141 - 152 /152

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies ...

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...

In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...

Takes readers deep inside winning and successful organizations and explains the different ways in which different leaders ...

In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...

Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have ...

Utilization of Space aims to serve as an authoritative overview for professionals and interested laymen by explaining scientific ...

This book proposes two guiding ideas. The first idea presents innovation as a very uncertain process. This modifies the decision-making ...

This book explores obstacles that impede, and potential pathways toward improving, the material and psychological well-being ...

Churchman’s Legacy and Related Works, the editors draw contributions from leading systems thinkers inspired by the works ...

Total Books: 141 - 152 /152