Electronic Books

Total Books: 41 - 60 /69

This book is a must read for all those interested in building successful global brands and for all those interested in China ...

Gives an overview of how a luxury brand is created through the understanding and application of economic rules and through ...

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...

Proves how important, but also how easy it is to integrate natural light into planning and thus into the design of healthy ...

The goal of this book is to address the use of several important machine learning techniques into computer vision applications. ...

Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate ...

Granular or particulate materials arise in almost every aspect of our lives, including many familiar materials such as tea, ...

As K. Nomizu has justly noted [K. Nomizu, 56], Differential Geometry ever will be initiating newer and newer aspects of the ...

Numerous applications of rod structures in civil engineering, aircraft and spacecraft confirm the importance of the topic. ...

This present volume is the Proceedings of the 18th International Conference on Nearrings and Nearfields held at the Helmut-Schmidt-Universitat, ...

This monograph offers a systematic and thorough exposition of the theory and applications of non-linear equations and variational ...

This monograph offers a systematic and thorough exposition of the theory and applications of non-linear equations and variational ...

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...

this monograph presents a comprehensive study of positive operators between Riesz spaces and Banach lattices. Since the first ...

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...

Fundamental notions in cohomology for examples, functors, representable functors, Yoneda embedding, derived functors, spectral ...

Fundamental notions in cohomology for examples, functors, representable functors, Yoneda embedding, derived functors, spectral ...

Total Books: 41 - 60 /69