Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Continue readingLong considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching ...
Continue readingA number of formal notations and theories have now emerged and proved them-selves effective as tools for the practisingsoftware ...
Continue readingThis book concerning the human dimensions of wildlife management comes at an opportune time as global warming threatens extinction ...
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