Total Books: 1 - 5 /5
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
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Retailing in the 21st Century
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
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Strategic Retail Management
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
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Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus / Tobias Röding
Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...
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Total Books: 1 - 5 /5
