This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...
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Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Kou and Yesha and their contributors provide comprehensive information on these technologies, including, for example, wireless ...
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Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information ...
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