Total Books: 1 - 2 /2
Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
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Innovation, Market Archetypes and Outcome
The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype ...
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Total Books: 1 - 2 /2
