Book Details

978-3-540-31746-3

Entering Emerging Markets

Publish Date: 2006

ISBN: 978-3-540-31746-3

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The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity.


Subject: Business and Economics, Business Strategies, Emerging Markets, Motorola, business, strategy