Book Details


Designed for Digital : How to Architect Your Business for Sustained Success / Jeanne W. Ross; Cynthia M. Beath; Martin Mocker

Publication year: 2019

ISBN: 9780262542760

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Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Subject: Management, Project Management, Business & Economics Management, Entrepreneuriat Innovations, Entrepreneurship Technological innovations, Information technology Management