Book Details


The Impact of social media on Syrian Consumer Behavior بلال يحيى نبيل الطباخ ؛ محمد وائل سمير كوجان ؛ شاهين عامر جبارة ؛ إشراف د. فيكتوريا خنوف

Publication year: 2022

ISBN: Bus00058

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The aim of this paper is to empirically research the degree of influence of social media on consumer behavior from a marketing viewpoint. More specifically, the following report evaluates the impact of social media marketing on consumer behavior towards buying a product or marketing a decision to buy a new product.

Subject: Business, Social Media, Marketing, Consumption Behavior