Book Details


The impact of nation branding on FDI and Tourism industry In Syria محمد خليفتي ؛ حذيفة عبد الرحمن ؛ إشراف د. سامر عباس

Publication year: 2021

ISBN: Bus00031

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This research is concerned with the impact of the nation branding, so the nation branding Was presented as a process of creating a distinctive image of the country to consolidate The country's position in a competitive environment and improve its reputation, and to Create a positive national image that contributes to economic growth through building a National tourism brand, attracting foreign investors, and building confidence in Companies and national brands, and the promotion of exports known as the country of Origin as many countries have resources to allocate to the brand of the nation and by Presenting two main potential factors for economic growth, first the factor of the tourism Industry and the second factor is attracting foreign direct investment and its impacts on The economic, social, cultural and environmental levels of country

Subject: Nation branding, Investment promotion, Halo effect, FDI, Tourism industry