Book Details


Global Business Strategy : Multinational Corporations Venturing into Emerging Markets

Publication year: 2015

ISBN: 978-4-431-55468-4

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This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.

Subject: Business and Economics, Business and Management, Emerging Markets, Globalization, Innovation, Technology Management, Business Strategy, Leadership, International Economics, Operations Management, Business in China, Business in India, Emerging Economies, Global Business, Japanese Companies