Innovation and Export: The Joint Challenge of the Small Company / Manon Enjolras
Publication year: 2021
ISBN: 1786306204
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This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Subject: Business & Management, Small Business & Entrepreneurship
