Book Details


Business Unusual : Values, Uncertainty and the Psychology of Brand Resilience / Nathalie Nahai

Publication year: 2021

ISBN: 9781398602212

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This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships.

Subject: Business & Management, Business & Economics, Leadership, Skills