Book Details


The Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business / Colin Barrow

Publication year: 2021

ISBN: 9781789667370

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Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors

Subject: Business & Management, Business strategy, Entrepreneurship, Small businesses and self-employed