Book Details


Myths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business / Michelle CarvillIan MacRae

Publication year: 2020

ISBN: 9780749498719

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The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Subject: Business & Management, Business innovation, E-commerce, Business strategy, Business & Economics, Management, Computers, Internet, Social Media