Publication year: 2019
ISBN: 9780367075347
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An introduction to the fundamentals of graphic design and the adobe creative cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate
Subject: Graphic design, Adobe Photoshop, Adobe Illustrator (Computer file), Adobe InDesign (Electronic resource), Color in Design, Web Design, Web Development, Visual Communication, Multimedia