Book Details


Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition Marianne R. Klimchuk, Sandra A. Krasovec

Publication year: 2013

ISBN: 111802706X

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Fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.

Subject: Graphic design, Packaging Design,