Health Services Marketing : A Practitioner's Guide
Publication year: 2008
ISBN: 978-0-387-73606-8
Internet Resource: Please Login to download book
Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare.
Subject: Medicine, Health communication, Health marketing, Healthcare management, Hospital, healthcare, hospitals, Public Health, Health Administration
