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Using Discrete Choice Experiments to Value Health and Health Care takes a fresh and contemporay look at the growing interest in the development and application of discrete choice experiments (DCEs) within the field of health economics. The authors have written it with the purpose of giving the reader a better understanding of issues raised in the design and application of DCEs in health economics. The use of this relatively new instrument to value health and health care has now evolved to the point where a general text is necessary. The few existing books in this area are either research monographs or focus almost entirely on more advanced topics. By contrast, this book serves as a general reference for those applying the technique to health care for the first time as well as more experienced practitioners. Thus the book is relevant to post-graduate students and applied researchers with an interest in the use of DCEs for valuing health and health care and has international appeal.