Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)
Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
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Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
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Competence of Top Management Teams and Success of New Technology-Based Firms
In his book, Jan Brinckmann develops a comprehensive competence concept for new technology-based firms. It is grounded in ...
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Competition in Marketing
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
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Computer Applications in Sustainable Forest Management
Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
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Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies
This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
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Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
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Conjoint Measurement : Methods and Applications
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
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Consumer Behaviour and Analytics / Andrew Smith
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
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Consumer Happiness: Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
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Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
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Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
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Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
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Content Delivery Networks
Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
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Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
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Corporate Social Responsibility as an International Strategy
CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
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Corporate Taxation in a Dynamic World
This book analyzes the economic principles of modern corporate taxation. First of all, it analyzes not only the effects of ...
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Corporate and Investment Banking : Preparing for a Career in Sales, Trading, and Research in Global Markets / Fidelio Tata
Provides unique information to prepare graduates and newly hired corporate and investment banking professionals for a career ...
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Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
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Creating Mobile Games : Using Java™ ME Platform to Put the Fun into Your Mobile Device and Cell Phone
Creating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
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