Electronic Books

Total Books: 321 - 340 /1641

Cross-Business Synergies

Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...

Crossroads of Entrepreneurship

Crossroads of Entrepreneurship presents works from scholars belonging to a number of different disciplines - business history, ...

Crypto Wars : Faked Deaths, Missing Billions and Industry Disruption / Erica Stanford

Unveils the biggest scams and frauds that have shocked the world of cryptocurrency, from the disappearing Crypto Queen with ...

Culture in Organizations : Development, Impact and Culture-Mindful Leadership / Sonja A. Sackmann

Describes the emergence and development of culture over time as well as the formation and influence of subcultures. Even ...

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement / Martin Kihn

Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...

Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

Customer Integration in Industrial Innovation Projects

The development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products ...

Customer Loyalty in Third Party Logistics Relationships

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Customer Processes in Business-to-Business Service Transactions

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...

Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

Customising Stakeholder Management Strategies

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...

Cutting-edge issues in Business Ethics : Continental Challenges to Tradition and Practice

This volume is one of the very few publications dedicated to the challenges that Continental philosophy poses to the field ...

Cybersecurity for Business : Organization-Wide Strategies to Ensure Cyber Risk Is Not Just an IT Issue / Larry Clinton

Important and cost-effective innovations can substantially increase cyber risk and the loss of intellectual property, corporate ...

Data Analysis, Machine Learning and Applications : Proceedings of the 31st Annual Conference of the Gesellschaft für Klassifikation e.V., Albert-Ludwigs-Universität Freiburg, March 7–9, 2007

This volume contains the revised versions of selected papers in the field of data analysis, machine learning and applications ...

Data Analytics for Accounting / Vernon Richardson, Ryan Teeter, Katie Terrell

Data Analytics is changing the business world-data simply surrounds us! So much data is available to businesses about each ...

Data Engineering Issues in E-Commerce and Services

The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...

Data Envelopment Analysis

Data Envelopment Analysis: A Comprehensive Text with Models, Applications, References, And DEA-Solver Software, 2nd Edition ...

Data Privacy and Trust in Cloud Computing Building trust in the cloud through assurance and accountability

This book brings together perspectives from multiple disciplines including psychology, law, IS, and computer science on ...

Data Science for Economics and Finance Methodologies and Applications

The book starts with an introduction on the use of data science technologies in economics and finance and is followed by ...

Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...

Total Books: 321 - 340 /1641