provides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, ...
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A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
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Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
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The book originally entitled Enterprise Performance Management Done Right, published in 2012, is a practical roadmap for ...
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Investigates the relationship between structure and action, and how patterns of action are created, recreated and maintained ...
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Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
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The Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
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Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
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The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
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This book offers a novel perspective that allows to incorporate changing consumption and production structure into models ...
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Container transportation is the predominant mode of inter-continental cargo traffic. Since container ships and port terminals ...
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Significant gains in productivity can be achieved through advanced terminal layouts, more efficient IT-support and improved ...
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Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
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This book sheds light on contemporary challenges in sustainable finance, addressing two key perspectives: measurement and ...
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Ronald F. Duska, who began his career as a philosopher, has, over the last 30 years, established himself as one of the leading ...
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Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically ...
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This book presents an overview and step-by-step explanation of process management. It starts with the individual participants’ ...
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This book explores recent topics in quantitative finance with an emphasis on applications and calibration to time-series. ...
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Contractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
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The book analyses the latest developments in three largest European economies in a broad perspective, using modern econometric ...
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