The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Weiterlesen
The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
Weiterlesen
The Semantic Web : Real-World Applications from Industry
It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...
Weiterlesen
The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
WeiterlesenThe Sun Gate Hotel & Resort Marketing Plan محمد قصي بشر الحافي ؛ إشراف د. جهاد يعقوب
The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...
Weiterlesen
The Theory and Practice of Revenue Management
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...
Weiterlesen
The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
Weiterlesen
The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers / Mante Kvedare, Christian Milner Nymand
This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...
Weiterlesen
The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein
Drive revenue and grow your business by using the powerful concept of scarcity.
Weiterlesen
Transformations and Projections in Computer Graphics
Transformations and projections are used extensively in Computer Graphics, a field which is now a part of everyone’s lives ...
Weiterlesen
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Weiterlesen
Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
WeiterlesenUnderstanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
Weiterlesen
Vertical Markets and Cooperative Hierarchies
Agricultural cooperatives have strong market positions in agri-food industries, in many countries. In recent decades we have ...
Weiterlesen
Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Weiterlesen
Warranty Management and Product Manufacture
The aim of warranty management is to achieve the overall business objectives by focussing on both product performance assurance ...
Weiterlesen
Web Communities
Web community, defined as a set of Web-based documents with its own logical structure, is a flexible and efficient approach ...
Weiterlesen
Web Design and Marketing Solutions for Business Websites
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, ...
Weiterlesen
Web Standards Creativity
Web Standards Creativity is jam-packed with fresh, innovative design ideas. The topics range from essential CSS typography ...
Weiterlesen
e-Business and Telecommunication Networks
This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks (ICETE ...
Weiterlesen
