The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Publication year: 2021
: 9781138682788
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
: Business, Marketing, Marketing Research, Research Methods in Management, Business, Management and Marketing, Economics, Finance, Business & Industry
