On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...
WeiterlesenMarketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Weiterlesen"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...
WeiterlesenThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
WeiterlesenAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
WeiterlesenPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
WeiterlesenShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
WeiterlesenBehavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
WeiterlesenExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
WeiterlesenAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
WeiterlesenSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
WeiterlesenMeasures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance ...
WeiterlesenThis book contains selected and revised papers of the European Symposium on Adaptive and Learning Agents and Multi-Agent ...
WeiterlesenIn the last years electronic markets, especially online auctions, have become very popular and received more and more attention ...
WeiterlesenLearning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
WeiterlesenThis book constitutes the refereed proceedings of the First International Conference on Advanced Data Mining and Applications, ...
WeiterlesenPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
WeiterlesenThis book provides an investor-friendly presentation of the premises and applications of the quantitative finance models ...
WeiterlesenPerceiving the economy as a complex dynamic system, generates a need for new tools for its study. As a constructive simulation ...
WeiterlesenThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
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