Visual Communication: Insights and Strategies / Janis Teruggi Page, Margaret Duffy
Publication year: 2021
: 1119226473
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication
: Visual communication, Visual culture, Visualizing ethics, Ways of seeing, Visual rhetoric, Basic ways of seeing, Interpreting and creating, Sign language, Semiotics, Metaphor, Storytelling, Visual narratives, Visual voices, Fantasy themes, Advertising, Public relations
