Electronic Books

Total Books: 1 - 20 /24

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Advertising culture and translation : from colonial to global / Renato Tomei; Rosanna Masiola Rosini; Matteo Baraldo

A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Consumers, Policy and the Environment

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Eric Sink on the Business of Software

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...

Fresh Dialogue Five

This book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.

Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

International Advertising and Communication

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Online Marketing / Ralf T. Kreutzer

Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...

Paid Attention : Innovative Advertising for a Digital World / Faris Yakob

Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...

Revenue Management with Flexible Products

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called ...

Storytelling

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

The Psychology of Silicon Valley Ethical Threats and Emotional Unintelligence in the Tech Industry

This book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...

The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

The Silver Market Phenomenon

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

Total Books: 1 - 20 /24