The Spread of Yield Management Practices
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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The Unintended Consequences of Technology: Solutions, Breakthroughs, and the Restart We Need / Chris Ategeka
In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...
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The nine types of leader : how the leaders of tomorrow can learn from the leaders of today / James Ashton
Takes readers deep inside winning and successful organizations and explains the different ways in which different leaders ...
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Trailblazing in Entrepreneurship
In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs
This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...
Lire la suiteUnprepared to Entrepreneur : A Method to the Madness of Starting Your Own Business / Sonya Barlow
Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have ...
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Utilization of Space
Utilization of Space aims to serve as an authoritative overview for professionals and interested laymen by explaining scientific ...
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Venture Capital and the Financing of Innovation / Bernard Guilhon
This book proposes two guiding ideas. The first idea presents innovation as a very uncertain process. This modifies the decision-making ...
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West African Youth Challenges and Opportunity Pathways
This book explores obstacles that impede, and potential pathways toward improving, the material and psychological well-being ...
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Wisdom, Knowledge, and Management
Churchman’s Legacy and Related Works, the editors draw contributions from leading systems thinkers inspired by the works ...
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