Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
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Roger Moser analyses the relationships between business priorities and PSM strategy and shows in detail how business strategies ...
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This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
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More and more often practitioners in process industry have to adapt their global production networks to changes in the competitive ...
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The Area of Research and the Object of Investigation In this thesis we will investigate trading strategies in illiquid markets ...
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This book gives unique insights into the Supply Chain Event Management (SCEM) of world-leading companies. Aims, methods, ...
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Presents a comprehensive analysis of the problems of adaptation of traditional and new methods of operational and project ...
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The quality and characteristics of industrial and consumption goods are often not revealed until after consumption. However, ...
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The search for life outside the Earth has been one of mankind's most challenging quests. We have reached a level of technology ...
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The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical ...
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The impressive development of the finance literature with its emphasis on asset pricing and the formal modeling of incentive ...
Lire la suiteTragedy the world is now experiencing its third major epidemic of coronavirus infections. The novel coronavirus SARS-CoV-2, ...
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Being one of the biggest transition markets, Russia plays an increasing role within the global economy. Non-Russian firms ...
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The existence, for every sub-Laplacian, of a homogeneous fundamental solution smooth out of the origin, plays a crucial role ...
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This textbook describes various physical, radiative, dynamical and chemical processes involved in the coupling between the ...
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Stream Ecology: Structure and Function of Running Waters is designed to serve as a textbook for advanced undergraduate and ...
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Provides the tools to maintain and rebuild the interaction between architecture and public space. Despite the best intentions ...
Lire la suiteThe book presents a new approach for the solution of geomechanical problems - it explicitly takes into account deformation ...
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Presents unified design approach for strengthening concrete members with different techniques such as concrete, steel, and ...
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treptozotocin (STZ), an antibiotic and anticancer agent, is the most prominent diabetogenic chemical agent in diabetes research ...
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