Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lire la suiteThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lire la suiteThis book collects together the most recent studies of music consumption, and new developments in music technology. It combines ...
Lire la suiteThis book offers a novel perspective that allows to incorporate changing consumption and production structure into models ...
Lire la suiteCovers various aspects of the modern-day management of contact dermatitis. This title also covers irritant and allergic contact ...
Lire la suiteContainer transportation is the predominant mode of inter-continental cargo traffic. Since container ships and port terminals ...
Lire la suiteSignificant gains in productivity can be achieved through advanced terminal layouts, more efficient IT-support and improved ...
Lire la suiteThis book discusses the common principles of morality and ethics derived from divinely endowed intuitive reason through the ...
Lire la suiteThis introductory chapter approaches two basic categories of the whole monography which is a family and a lifestyle. The ...
Lire la suiteThis book provides a comparative study of housing contention in Budapest and Bucharest in 2008-2021. The financialization ...
Lire la suiteProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lire la suiteThis book sheds light on contemporary challenges in sustainable finance, addressing two key perspectives: measurement and ...
Lire la suiteThis book is a comprehensive, state of the art guide to the contemporary non-surgical treatment of temporomandibular disorders ...
Lire la suiteRonald F. Duska, who began his career as a philosopher, has, over the last 30 years, established himself as one of the leading ...
Lire la suiteAlexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically ...
Lire la suiteThis book presents an overview and step-by-step explanation of process management. It starts with the individual participants’ ...
Lire la suiteThis book explores recent topics in quantitative finance with an emphasis on applications and calibration to time-series. ...
Lire la suiteThis comprehensive book deals with all relevant aspects arising during the analysis, design and simulation of the now widespread ...
Lire la suiteThis book's methodological approach familiarizes readers with the mathematical tools required to correctly define and solve ...
Lire la suiteThis book examines the increase in outsourcing, contracting and subcontracting as ways of organising work. It explores the ...
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