An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely ...
Lire la suiteThe preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...
Lire la suiteIndia’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...
Lire la suiteMarket Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical ...
Lire la suiteThis open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
Lire la suitewe will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...
Lire la suiteIt is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...
Lire la suiteExpanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...
Lire la suiteExplains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...
Lire la suiteIn this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...
Lire la suitethis work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
Lire la suiteAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lire la suiteYou will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
Lire la suiteFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Lire la suiteOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Lire la suiteMany people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Lire la suiteProven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...
Lire la suiteThis is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...
Lire la suiteMarkov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lire la suiteMarkov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
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