Electronic Books

Total Books: 41 - 60 /69

International Brand Management of Chinese Companies

This book is a must read for all those interested in building successful global brands and for all those interested in China ...

International Luxury Brand Strategy / Pierre Xiao Lu

Gives an overview of how a luxury brand is created through the understanding and application of economic rules and through ...

Launching & Building a Brand For Dummies / Amy Will

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...

Light, Nature, Architecture : A Guide to Holistic Lighting Design / Ulrike Brandi, Ian Ritchie

Proves how important, but also how easy it is to integrate natural light into planning and thus into the design of healthy ...

Machine Learning in Computer Vision

The goal of this book is to address the use of several important machine learning techniques into computer vision applications. ...

Managing Corporate Brands

Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate ...

Mathematics and Mechanics of Granular Materials

Granular or particulate materials arise in almost every aspect of our lives, including many familiar materials such as tea, ...

Mirror Geometry of Lie Algebras, Lie Groups and Homogeneous Spaces

As K. Nomizu has justly noted [K. Nomizu, 56], Differential Geometry ever will be initiating newer and newer aspects of the ...

Multi-scale Modelling for Structures and Composites

Numerous applications of rod structures in civil engineering, aircraft and spacecraft confirm the importance of the topic. ...

Nearrings and Nearfields

This present volume is the Proceedings of the 18th International Conference on Nearrings and Nearfields held at the Helmut-Schmidt-Universitat, ...

Nonlinear Ill-posed Problems of Monotone Type

This monograph offers a systematic and thorough exposition of the theory and applications of non-linear equations and variational ...

Nonlinear Ill-posed Problems of Monotone Type

This monograph offers a systematic and thorough exposition of the theory and applications of non-linear equations and variational ...

Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...

Positive Operators

this monograph presents a comprehensive study of positive operators between Riesz spaces and Banach lattices. Since the first ...

Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...

Storytelling

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces / Wilson Ozuem, Silvia Ranfagni

Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...

The Heart of Cohomology

Fundamental notions in cohomology for examples, functors, representable functors, Yoneda embedding, derived functors, spectral ...

The Heart of Cohomology

Fundamental notions in cohomology for examples, functors, representable functors, Yoneda embedding, derived functors, spectral ...

Total Books: 41 - 60 /69