Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Understanding Business / William Nickels, Jim McHugh and Susan McHugh
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching ...
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Understanding Industrial Transformation
a scientist can only come to a partial understanding of industrial transformation processes. This is so not only because ...
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Validity and Reliability in Built Environment Research : A Selection of Case Studies / ian Ahmed, Alex Opoku, Ayokunle Olanipekun, Monty Sutrisna
Presents case studies that emphasize reliability and validity in different examples of qualitative, quantitative and mixed ...
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Value-Based Management in an Open Economy : Optimizing Strategy to Improve Business and Performance / Walter Amedzro St-Hilaire
Investigates the relationship between strategy optimization mechanisms and the efficiency (performance and productivity) ...
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Views on Microstructures in Granular Materials
This volume provides overview of the mechanics of granular materials, ranging from sparse media to soils. With chapters exploring ...
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Organisational Semiotics offers an effective approach to analysing organisations and modelling organisational behaviour. ...
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Welding Robots
Welding Robotics: Technology, System Issues and Application is a detailed overview of robotic welding at the beginning of ...
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Workers, Managers, Productivity Kaizen in Developing Countries
This book explores how improving management techniques can support firms’ productivity and quality. Given its wide range ...
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