The German Chambers of Commerce and Industry Self-governance, Service, the General Representation of Interests and the Dual System of Professional Education
This book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...
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The Impact of Individual Expertise and Public Information on Group Decision-Making
In this book the author concludes that expertise could be the key factor for global and interconnected problems. Experimental ...
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The International Dimension of Entrepreneurial Decision-Making : Cultures, Contexts, and Behaviours / Andrea Caputo, Massimiliano M. Pellegrini
Focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...
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The Management of Continuous Product Development : Empirical Research in the Online Game Industry / Wei Huang
Discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities ...
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The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice / Hemant Merchant
Takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). ...
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The Psychodynamics of Enlightened Leadership Coping with Chaos
This book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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The Spread of Yield Management Practices
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies ...
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The Technological and Economic Future of Nuclear Power
Discusses the eroding economics of nuclear power for electricity generation as well as technical, legal, and political acceptance ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
Lire la suiteTowards an Emissions Trading System in Mexico: Rationale, Design and Connections with the Global Climate Agenda : Outlook on the first ETS in Latin-America and Exploration of the Way Forward
This book provides detailed information about the incoming Mexican Emissions Trading System, including an analysis on why ...
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Trade Union Cooperation in Europe Patterns, Conditions, Issues
This book discusses transnational trade union cooperation in Europe – its forms, focuses, conditions, and obstacles. It ...
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Trailblazing in Entrepreneurship
In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lire la suiteTransition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future
Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
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Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs
This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...
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Understanding Risks and Uncertainties in Energy and Climate Policy
This book analyzes and seeks to consolidate the use of robust quantitative tools and qualitative methods for the design and ...
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Understanding Values Work Institutional Perspectives in Organizations and Leadership
At the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains ...
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Warranty Chain Management : Digitalization and Sustainability / Albert Liao
Aims to provide a systemic viewpoint for enterprise to establish the warranty chain management system. This book includes ...
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