This upper-level textbook aims to educate students and professionals on how to develop business models that have a positive ...
Lire la suiteTaking the business model as point of departure, this open access book explores how companies and organizations can contribute ...
Lire la suitePresents a comprehensive analysis of the problems of adaptation of traditional and new methods of operational and project ...
Lire la suiteThis book is among the first cross-disciplinary works about Manufacturing 4.0. It includes chapters about the technical, ...
Lire la suiteThis book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate ...
Lire la suiteThis book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors ...
Lire la suiteThis book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
Lire la suiteExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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