Strategic Management / Frank Rothaermel
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, ...
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The Emptiness of Business Excellence : The Flawed Foundations of Popular Management Theory / David Collins, Jack Collins
In Search of Excellence was the book that launched a thousand popular management books. In this concise book, David and Jack ...
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lire la suiteUnderstanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
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Urban Transportation Planning in the United States
The book focuses in-depth at the most significant event in transportation planning--the Federal-Aid Highway Act of 1962; ...
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Value-Based Management in an Open Economy : Optimizing Strategy to Improve Business and Performance / Walter Amedzro St-Hilaire
Investigates the relationship between strategy optimization mechanisms and the efficiency (performance and productivity) ...
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