Total Books: 21 - 23 /23
The Management of Continuous Product Development : Empirical Research in the Online Game Industry / Wei Huang
Discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities ...
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Toolbox Digital Business : Leadership, Business Models, Technologis and Change / Ralf T. Kreutzer
Provides important guidelines for the digital transformation process and shows how established companies in particular can ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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