This upper-level textbook aims to educate students and professionals on how to develop business models that have a positive ...
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Taking the business model as point of departure, this open access book explores how companies and organizations can contribute ...
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Presents a comprehensive analysis of the problems of adaptation of traditional and new methods of operational and project ...
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This book is among the first cross-disciplinary works about Manufacturing 4.0. It includes chapters about the technical, ...
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This book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate ...
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This book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors ...
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This book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
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Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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