Electronic Books

Total Books: 1 - 19 /19

A Contingency-Based View of Chief Executive Officers¿ Early Warning Behavior

Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...

Adaptive Information Systems and Modelling in Economics and Management Science

Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...

Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Economics and Management of Networks : Franchising, Strategic Alliances, and Cooperatives

The book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...

Empirical Research within Resource-Based Theory

Katja Nothnagel evaluates this growing body of empirical research in resource-based theory. She starts out by deriving six ...

Formation and Early Growth of Business Webs

Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid ...

Handbook Utility Management

As the deregulation of European utility markets has progressed, the dynamics of and the competitive pressure in the utility ...

Management of Convergence in Innovation

Throughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In ...

Managing Innovation in Organisations : ostering an Entrepreneurial Approach / Vanessa Ratten

Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Process-based Strategic Planning

A company's strategies define its future direction, specifying not only target market positions for many years to come, ...

Process-based Strategic Planning

A company's strategies define its future direction specifying not only target market positions for many years to come, but ...

Process-based Strategic Planning

A company's strategies define its future direction specifying not only target market positions for many years to come, but ...

Rethinking Project Management for a Dynamic and Digital World / Darren Dalcher

Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...

Strategic Management — New Rules for Old Europe

The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...

Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen

Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...

The Front-end of Large Public Projects : Paradoxes and Ways Ahead / Terry M. Williams, Knut Samset, Gro Holst Volden

Delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...

Trailblazing in Entrepreneurship

In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...

Total Books: 1 - 19 /19