Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lire la suiteCompanies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
Lire la suiteRetailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
Lire la suiteThis is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
Lire la suiteAddresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...
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